Celia Marsh
PPC Specialist
Austin, TX celia.marsh@example.com +1 (555) 028-1008
Profile
PPC specialist who treats waste as the enemy. Obsessed with clean tracking, search term hygiene, and landing-page truth.
Experience
PPC Specialist
2021 – Present
Northbeam Media · Austin, TX
- Lowered blended CPA 19% while holding lead volume flat across three brands.
- Rebuilt conversion tracking after a tag audit found 14% unattributed form fills.
- Killed 220 wasted search terms that drained 11% of monthly spend.
Digital Marketing Associate
2018 – 2021
Hilltop Agency · Austin, TX
- Managed a $40k/month Google Ads account for a regional healthcare client.
Skills
Google Ads · Meta Ads · GA4 · Conversion tracking · A/B tests · Excel
Education
B.A. Marketing
2018
Lone Star State University
Projects
Waste Watch Sheet
Weekly checklist for search terms, geo waste, and brand defense.