Arlo Finch
Performance Marketer
New York, NY arlo.finch@example.com +1 (555) 228-1128
Profile
Performance marketer who retires tired ads before the budget does. Comfortable collaborating with stakeholders at Bright Harbor Apps, turning ambiguous requests into prioritized plans, and using Paid social, Search ads, Budget pacing, Creative testing, Attribution to ship outcomes that managers can measure. Prefers concise writing, honest estimates, and documentation teammates can reuse.
Experience
Bright Harbor Apps · New York, NY
- Reallocated spend after creative fatigue and cut CAC 18% in six weeks.
- Introduced a naming convention that made channel reporting stop arguing with finance.
Beaconfield Collective · New York, NY
- Documented recurring workflows so new hires could contribute in their first two weeks.
- Partnered with adjacent teams to remove blockers before deadlines slipped.
Skills
Paid social · Search ads · Budget pacing · Creative testing · Attribution
Education
Hudson College
Focus on practical projects and measurable outcomes
Projects
Sample log of ads that failed and the hypothesis that replaced them.