Ellis Hart
Lifecycle Marketer
Providence, RI ellis.hart@example.com +1 (555) 002-1106
Profile
Lifecycle marketer who designs email and in-app paths that respect attention. Measures holdout groups and kills journeys that only look good in a vanity chart.
Experience
Lifecycle Marketer
2022 – Present
Kindling SaaS · Providence, RI
- Rebuilt onboarding mail that raised day-7 activation from 19% to 28% without extra send volume.
- Introduced holdout tests so two “winning” campaigns were retired after they failed against silence.
- Trimmed overlapping journeys that had been sending 3 messages in 24 hours to the same user.
Email Specialist
2019 – 2022
Harborlight SaaS · Remote
- Managed a 14-message catalog and documented each trigger so support could explain a send.
- Improved deliverability by cleaning a 9% unknown-bounce list before a product launch.
Skills
Lifecycle email · Holdout tests · Segmentation · Deliverability · SQL · Copy
Education
B.S. Communications
2019
Narragansett College
Projects
Journey Map
Sample onboarding, pause, and win-back paths with holdout notes.