Sofia Alvarez
Brand Strategist
Miami, FL sofia.alvarez@example.com +1 (555) 016-7741
Profile
Brand strategist who turns messy product language into a voice teams can actually use. Works across research, naming, and launch narratives.
Experience
Brand Strategist
2019 – Present
Amberwave Studio · Miami, FL
- Led positioning for a workplace tool relaunch that improved unaided recall in follow-up interviews.
- Wrote a voice guide adopted by support, sales, and social within one quarter.
- Facilitated customer workshops that replaced four competing taglines with one promise.
Brand Coordinator
2016 – 2019
Lumen & Co · Miami, FL
- Managed asset libraries so regional teams stopped creating off-brand one-off files.
- Supported naming explorations for two product lines that later shipped.
Skills
Positioning · Workshops · Copy systems · Research · Presentation · Figma
Education
B.A. Graphic Communication
2016
Coral Terrace College
Projects
Voice Cards
Printable prompt deck that helps writers check tone before publishing.